What Can Roller Skating Teach Us About Marketing?

The last several weeks my kids (6 and 8 yearsfrom her mistake, but she quickly picked herself
old) and I have been going roller-skating. As Iup, knocked off the dust, and started up where
watch them cruise by over and over again itshe left off.
made me think of some of the parallels betweenThe parallels in life, business, and relationships are
roller-skating and marketing. Trust me, it wasn'tendless. Dusting ourselves off each time we fall,
the first thing I thought of, survival was first, butlearn a bit from the process, and starting over
eventually I got around to marketing.again. Never giving a thought to giving up, never
What came to mind was the persistence mygiving a thought to giving in to the doubt in the
daughter was exhibiting. She came to me with aback of our heads that try to tell us that we
floor burn on her knee and a pretty good one atcan't do it.
that. It obviously hurt (even though I didn't seeBut many people quit after a fall or two. I used to
her fall it had to be painful and a minor bruise tobe in that camp, but not for long as I realized it
the ole ego) and she came over for some moraldidn't get me anywhere. Now I try to look at
support.every fall as being one step closer to my goal.
After confirming that everything was OK and stillWithout failure there is no success, no pain no
in working order she was gone, back to the rinkgain I guess.
to give it another go. Quitting never crossed herIn her case the pain didn't keep her from trying
mind and her only focus was getting back outagain and getting better in the process. I think I'll
there and starting over where she left off.give her a hug and thank her for teaching me
Certainly there was some subconscious learningsomething today!