| If you don't have a website, you'll want one if | | | | versus paying for paper, print and postage to |
| you understand half of what I'm about to tell you. | | | | send traditional mail. |
| If you do have a website and you consider it a | | | | 5. Use "Google Keyword Tool" to Find Out What |
| waste of time, it's because you are not using the | | | | Your Customers Search For: If you know what |
| tools and tips listed here. | | | | your prospects type into that little search box, |
| | | | you can use that information to your advantage. |
| 1. Be "Google Friendly": Google is the 800 pound | | | | This is where search engine optimization comes |
| gorilla online and if you expect your site to get | | | | into play. Basically you use these keywords to |
| any attention from Google you have to be | | | | draw prospects to your website. |
| mindful of what Google considers to be relevant | | | | 6. Create Links To Your Site That Google Deems |
| and of interest to consumers searching for | | | | Worthy And Important: The general term is |
| information on your product or service. | | | | "back-linking" which essentially means having other |
| 2. Install "Google Analytics": It is a free tool | | | | sites link to your site by way of an on-site link |
| offered by Google that will tell where the visitors | | | | from their page to yours. The more "credible" |
| to your site are coming from.If you know where | | | | links to your site, the more credible and important |
| traffic is coming from you will know where you | | | | Google assumes yours to be. |
| time is best spent and you can then put more | | | | 7. Educate Inform and Pre-sell Prospects: Don't |
| effort into making that source of traffic even | | | | build a business card style website. A website |
| more effective. | | | | gives you an opportunity to educate and pre-sell |
| 3. Install an "Automatic Lead Capture System": If | | | | prospects on the value and benefits of doing |
| someone visits your site, you can assume they | | | | business with you before you even meet them. It |
| are, at least to some degree, interested in what | | | | is an invaluable tool that can be working for you |
| you offer. Just because they did not buy today | | | | 24 hours a day, 7 days a week. It doesn't matter |
| does not mean they will not buy tomorrow. Offer | | | | if you are on the golf course, at home in bed, |
| a free report or discount coupon in return for | | | | busy with the kids or taking care of other |
| their name and email address and you'll be able to | | | | business. Your website could be your #1 source |
| follow up on a regular basis until they do become | | | | for sales! |
| a buyer. | | | | These are the tools that take the guesswork out |
| 4. Use "Email Marketing" To Build a Loyal Following | | | | of online success for the local hometown business |
| of Customers: According to Target Marketing | | | | owner. Most any business can benefit from a |
| Magazine, email is the number one most effective | | | | properly built website, including restaurants, |
| marketing tool available. It is effective because it | | | | lawyers, doctors, veterinarians, consultants, |
| is not an interruption of their favorite TV show | | | | plumbers, carpet cleaners, real estate agents, pet |
| and it is not competing with 100 of other ads for | | | | shops, financial planners and more. So what are |
| attention. With email, you have their undivided | | | | you waiting for? |
| attention. And you will save $1,000's sending email | | | | |