How to Close a Vacation Rental Deal Like a Pro - Part 2

Continued from "How To Close A Vacation Rental"small talk" - chat with the person about the
Deal Like A Pro - Part 1"purpose of his trip, what activities he wants to do
Concern: Activities for your teenagerswhile in your region, the number of adults and
Things to consider: * A number 25 bus - 3 blockschildren, whether he has previously rented a
from our property - gets them to the beach invacation home, etc. It can even be a benediction
20 minutes. Joe's Surf Shop offers private surfingto fall on the renter's message machine, which
lessons at $40 / hour. National park lifeguards onoften tells you something about the person, or to
duty 7 a.m. - 7 p.m. Kids should bring sandwichesnote any loud, unpleasant music being played
and drinks - no food sold on the beach.during your call - usually not a good sign.
* I looked into hiking - several wonderful trails- Have your back-away messages ready. When
with or without guides - attached is national parkthat bell goes off in your head and your better
brochure.angels are telling you to be prudent, make sure
* Local movie house. Also, Gene's Video has theyou are ready to handle these situations. Prepare
latest movies and your living room is equippeda list of typical situations you may want to back
with a DVD.away from and think about the most comfortable
* Roller blade trail and skateboard park justway for you to deal with each of them. Here are
outside town - taxi would cost them $15 rounda few approaches that could help you tactfully
trip.get out of a potentially sticky situation:
Concern: Clinic in case your elderly mother* Instead of saying right off the bat that the
requires careweek requested is available, tell your renter that
Things to consider: I inquired about the best andyour aunt might be renting your property that
closest facilities - here are names, addresses,week and that you will know for certain within a
phone numbers of those highly recommended tocouple of days.
me.* Adopt a rigid posture: Explain your policies,
Concern: Your mother's birthday party PowerPointsecurity and damage deposits, and ask the
presentationperson to read your rental agreement. Make sure
Things to consider: For rental of your projectorhe understands that you are "non-negotiable".
and screen, contact Tom's AV (right downtown -* Tell the party that his application will be
they deliver!), (928) 444-4444.reviewed on a first-come-first-serve basis.
Don't forget to enrich your FAQ (Frequently* In this period of recession, it's normal to see an
Asked Questions) with any new info you discover.increased number of bargain-hunters, and there's
- Personalize your communications based on yournothing wrong with trying to get the best value
renter's personality type: With some experience,for your money. But remember what you're
you'll be able to recognize different personalityhome is worth and don't make unacceptable
types and booking styles. Of course, everyone iscompromises. Especially beware of renters with
unique, but you'll see some common threads.an "attitude" who request big discounts. If you
Following each inquiry, assign the renter astay abreast of hotel rates in your area, you'll be
personality name - "Ms Efficiency" orable to compare cost vs. square footage vs.
"Bargain-hunter" or "I need to feel secure byamenities which will make it easier to persuade
sharing my life story with you" or "Procrastinator".your renter that your property is worth your
Understanding which type you are dealing withasking price.
may help you develop personalized techniques for- Use Internet to screen. It's usually not worth
communicating with each. Build a chart to consignyour time and trouble to do a credit and
your key messages for each type. For instance,background check for short-term rentals, and the
the insecure type will feel more comfortable with1001 questions you will need to ask your renter
an owner who shows himself to be veryrisk scaring him away. So just stick to the basics
reassuring.- verify whether the name, address, phone
Your closing argumentsnumber and email address match the details
Make sure you master the art of "closing theprovided by the renter. Don't be overly
sale". Just before you say goodbye - let's assumeconcerned, however, if your Internet searches
you're having a phone conversation with yourdon't produce results - a renter won't show up in
renter - make sure you briefly recap the keysearch results if he is not a homeowner, only has
benefits and advantages of your property anda cell phone or is unlisted. However, if the phone
your region (use your FAQ), making sure thatnumber and address don't match the name he
you integrate into your "closing arguments" theprovided, he might not be who he claims to be.
needs, concerns and hesitations expressed byHere are some helpful Web sites:
your renter. Avoid being pushy, of course - just- WhitePages
be sincere, warm and helpful. Before you hang up,Do a "People" search, "Reverse Address" search
ask your renter when he thinks he will be takingand "Reverse Phone Number" search.
his decision, and tell him you look forward to doing- Google
business with him. The day prior to that date,Search for name, phone number and email
make one more follow-up call.address. Many kinds of documents may show up
The importance of screening your guest beforein your search results - official records, mentions
confirming the bookingin newspapers, documents signed by the person
In order to protect yourself and your property,such as a news release, links to his page on social
never confirm a booking without first screeningnetworks such as Facebook.
your guest - especially if a little voice inside your- pipl
head is sending you warning signals. Most guests"Unlike a typical search-engine, Pipl is designed to
are perfectly responsible and agreeable, but youretrieve information from the deep web, our
may want to save yourself some trouble byrobots are set to interact with searchable
saying "no" to the spring break bashes, thedatabases and extract facts, contact details and
bargain-hunters, and, of course, the scammers.other relevant information from personal profiles,
- Never confirm a booking on the basis of emailmember directories, scientific publications, court
exchanges - make sure you speak with eachrecords and numerous other deep-web sources".
renter personally on the phone. You'll learn a lot- Government or credit rating sites, such as
more about him than you could through email andgovernment-records and usarecordsearch in the
you'll get a feel for his personality, sense ofU.S. or Equifax, pointagedecredit and
responsibility and degree of seriousness about therapportdecreditgratuit in Canada, may charge a
booking. Smile when you're on the phone - yourfee to search through public records. Beware if
friendliness will be felt at the other end. Learn toyou find no records on your renter!